Russ Reynolds


Russ has had a distinguished career of accomplishment and stability and brings with him a wealth of franchising experience. He came to LYNX from franchisor Batteries Plus Bulbs (BPB) where he was CEO and President for 17 years. During this time, BPB grew from a small regional operator, to a national retail franchised chain with over 725 stores, 300 franchisees and over $625m in system sales. During his tenure, BPB nearly doubled average store sales and increased gross margin by over 20%. Russ’ experience in strategy, sales and marketing, supply chain management, and technology benefits LYNX greatly. Prior to joining Batteries Plus, Russ spent 14 years with GNB Technologies, a major global supplier of automotive and industrial power products. After progressing through several sales and marketing roles, he then led 3 different business units, ultimately becoming the VP-General Manager for the Global Automotive Division based in Atlanta. Russ started his career in retail at Target stores and worked both in store operations and merchandising. Russ holds a BA from Bethel University (MN) and an MBA from the University of Minnesota. He and his wife Lisa have 4 children and live in Peachtree Corners, GA.